Zebra Technologies: The Hidden Costs of Consumer Grade Devices

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Today’s field operations, distribution centers, and industrial facilities are becoming more dependent on mobile solutions. To boost productivity, decrease errors, improve service, and differentiate performance levels. But mobile solutions can only add value to your business, if you choose the right technology. Faced with slimmer budgets, organizations may be tempted to deploy consumer grade devices because of their traditionally lower initial acquisition costs. And while it may seem like an ordinary smartphone or tablet might be a cost effective way to introduce mobility in reality, a consumer grade smartphone can actually cost you 51% more than a purpose built device. And in one year alone, consumer grade devices are about 4 times more likely to fail than industrial or field applications. Even when augmented with accessories like protective cases, consumer devices struggle to survive drops, function unreliably in dirty or wet conditions, and cannot withstand excessive vibration, shock, or extreme temperatures. Due to these limitations, up to 23% of consumer devices will fail in industrial or field environments. At each percentage point increase in device failure, translates into more than a 5% increase in your total cost of ownership, and a higher TCO results in a lower overall ROI. Beyond higher failure rates, consumer devices struggle to satisfy other common enterprise requirements. In most cases, a multi-piece approach, for example, a smartphone with a barcode scanner add-on or battery sled, will actually cost you as much, or more, than a purpose-built device with integrated capabilities. Sharing consumers devices in multi-shift environments can be challenging because power management options do not support continuous use throughout a shift, let alone across multiple shifts. Consumer devices also have security, privacy, and compliance limitations, which increase risks for your company. Life cycles of consumer devices are short with a lack of product road map visibility or predictability, resulting in a complex and mixed environment of devices. Zebra’s mobile computing devices, on the other hand, are purpose-built for demanding environments, and business critical operations. Our entire portfolio is built from the ground up for enterprise use. With data capture capabilities, security features, support plans, and device life cycle management services, but beyond being durable and reliable in industrial environments, and out in the field, the newest Zebra mobile devices feature intuitive interfaces, and vast operating systems your workers will love. Plus, numerous form factors to match with end user needs and roles. When you choose Zebra, you’ll enjoy more than increased efficiency and decreased errors. With a vast ecosystem of partners, we’re prepared to design a mobility solution to meet your needs. We’re more than a device manufacturer, we’re your ideal enterprise mobility partner. Learn why purpose built devices make the most sense for your line of business applications, and why more companies select business critical mobile computing devices from Zebra, than every other company in the world.


One Response

  1. Georgia Brown

    February 9, 2015 8:07 pm

    Great video! Already shared with our team and posted to our social media outlets. Thanks @Zebra Technologies 


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